Interactive Unit for P&G - Olay
Problem
Olay wanted to create an interactive, personalised experience for shoppers at the counter to help them choose the right skincare routine, without the need for an in-store assistant.
Approach
The solution was a digitally triggered unit with three key components: an interactive video, a touchscreen tablet, and a product display unit. The interactive video allowed shoppers to select their skin tone and preferred skincare routine, suggesting products tailored to their needs. The touchscreen tablet further enabled shoppers to personalise their selection, while the product display brought the Olay range into focus.
Solution
This unit provided a self-service, personalised shopping experience. It guided the shopper through selecting the right products and routines, making the role of a live shopping assistant largely redundant. The digital approach increased engagement and simplified product discovery for each individual shopper.