Flora Oil UFO for HUL-Lipton
Problem
Flora Oil’s refill packs were often stored under the counter in retail outlets, making them invisible to customers. This reduced the product's visibility and sales potential.
Approach
The team conducted over 20 retailer interviews to understand the root cause. It was observed that more than 50% of retailers kept cooking oil refill packs in dark corners or under the counter, stored in buckets to catch oil spills. This setup was both unappealing and inefficient.
Solution
A design solution was introduced: an injection-moulded point-of-purchase (POP) unit shaped like a UFO. The unit was functional, storing refill packs while collecting spillage at the bottom. Its aesthetic appeal encouraged retailers to place it on the counter, significantly increasing brand visibility. As a result, Flora Oil experienced higher brand recognition and increased retail space.