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Flora Oil UFO for HUL-Lipton

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Problem

Flora Oil’s refill packs were often stored under the counter in retail outlets, making them invisible to customers. This reduced the product's visibility and sales potential.​

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Approach

The team conducted over 20 retailer interviews to understand the root cause. It was observed that more than 50% of retailers kept cooking oil refill packs in dark corners or under the counter, stored in buckets to catch oil spills. This setup was both unappealing and inefficient.​​

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Solution

A design solution was introduced: an injection-moulded point-of-purchase (POP) unit shaped like a UFO. The unit was functional, storing refill packs while collecting spillage at the bottom. Its aesthetic appeal encouraged retailers to place it on the counter, significantly increasing brand visibility. As a result, Flora Oil experienced higher brand recognition and increased retail space.

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